Featured Partner

SMB Social Media Makeover Forum

Tuesday, May 8 2012 8:00AM to 12:30PM

Various Speakers and Panelists
Mint Museum Uptown, Auditorium 500 South Tryon St Charlotte, NC 28202

“SMB Social Media Makeover Forum- where Big Brands meet Small Business”


Date:   Tuesday, May 8, 2012


Location: Mint Museum Uptown, Auditorium

500 South Tryon St, Charlotte, NC 28202


Parking: Parking is $5.00 with validation.


Time: 8:00 am to 12:30 pm


SMB Social Media Makeover Forum presented by LISTEN Interactive from Atlanta, GA


Launched in Atlanta last year, the SMB Social Media Makeover Forum is a unique, highly interactive venue. They don’t rely on self promoting Power Point presentations. They bring together corporations, small business owners and sales and marketing professionals to share advice and best practices using case studies in the making.


Large brands including Wells Fargo, Duke Energy, Hendrick Motorsports, and successful small companies like Amelie's Bakery will offer expert social media makeover advice to three small and mid-sized companies who are grappling with their social media efforts.

SPEAKERS: The event has attracted a top notch lineup of social media experts from companies like Wells Fargo, Hendrick Motorsports, and UPS. Charlotte start-up Virtual Race Bags, Charlotte ecommerce site Medichest and Charlotte brewery Olde Mecklenburg Brewery are the featured makeover recipients.

It's a great opportunity to learn ways to improve engagement, generate leads, measure performance and demonstrate ROI. The power of the Forum is the exchange of ideas in an unscripted venue where the goal is to make recommendations and discuss best practices.

Key Takeaways:

• Define a directed strategy that complements business objectives

• Generate leads

• Make content more engaging

• Target audiences with the right platform

• Ensure organizations are prepared for social engagement

• Use the right metrics to measure impact and results




8:00 – 8:30 AM  Registration and Breakfast


8:35 AM  Introductory Remarks


8:45 AM  Makeover Winner # 1: Olde Mecklenburg Brewery


Expert panelists:

•Amelie's French Bakery - Lexi St. Laurent, Director of Marketing & PR

•Hendrick Motorsports - Megan Whiteside, Media Relations Representative

•TIAA-CREF - Samuel Sova, Director of Social Listening and Community Engagement


9:45 AM  Break


9:55 AM  Makeover Winner #2: Virtual Race Bags


Expert panelists:

•Duke Energy - Lisa Hoffmann, Social Media Specialist

•Michelin - Steve Jones - Director, Social media

•Luquire George Andrews - Chris Harrington, Tech Director


10:55 AM  Break


11:10 AM  Makeover Winner #3: Medichest

Expert Panelists:

•Picaboo - Becca Bernstein, Social Media Marketing Manager

•UPS - Debbie Curtis Magley, Social Media Manager

•Wells Fargo - Doug Caldwell, Vice President, Social Media Program Manager


12:10 PM  Concluding Remarks


Program Cost:   BIG Trailblazer Members free- RSVP to Terry Cox directly

                               BIG Pathfinder Members- $50 with discount code “BIGDiscount”

                               Guest Fee: $75


Registration:   http://www.listeninteractive.com/registration/


Dress Attire: Business casual


For more information, contact Dan Greenfield, dang@listeninteractive.com, or 404 310 0023.