Featured Partner

Monthly BIG Ideas Exchange- The Lean Startup

Friday, Jul 13 2012 8:30AM to 10:30AM

Jim Van Fleet with Other Screen and Ted Theodoropoulos with Acrowire
Goodmortgage.com 3325 South Tryon Street Charlotte, NC 28217

 Monthly BIG Ideas Exchange

Friday, July 13, 2012  

Location:    Goodmortgage.com, 3325 South Tryon Street, 28217 


8:30 am to 9:00 am    Continental breakfast and networking

9:00 am to 10:30 am   BIG Ideas Discussion    

Free to Members and Guests of BIG: RSVP to terry@bigcouncil.com or register below.

Book: “The Lean Startup by Eric Ries


Ries argues for round after round of small experiments. Entrepreneurs should create a “minimal viable product” as soon as they can and start testing it with consumers. It will be worth a thousand hours of strategising and internal analysis. Then they should keep testing every aspect of their business models. He is a great fan of repeated “split testing” – a technique taken from direct advertising, whereby you test slightly different versions of the same product with different groups of customers to see which works best.