Friday, Jul 13 2012 8:30AM to 10:30AM
Jim Van Fleet with Other Screen and Ted Theodoropoulos with Acrowire
3325 South Tryon Street
Charlotte, NC 28217
Monthly BIG Ideas Exchange
Friday, July 13, 2012
Location: Goodmortgage.com, 3325 South Tryon Street, 28217
8:30 am to 9:00 am Continental breakfast and networking
9:00 am to 10:30 am BIG Ideas Discussion
Free to Members and Guests of BIG: RSVP to firstname.lastname@example.org or register below.
Book: “The Lean Startup” by Eric Ries
Ries argues for round after round of small experiments. Entrepreneurs should create a “minimal viable product” as soon as they can and start testing it with consumers. It will be worth a thousand hours of strategising and internal analysis. Then they should keep testing every aspect of their business models. He is a great fan of repeated “split testing” – a technique taken from direct advertising, whereby you test slightly different versions of the same product with different groups of customers to see which works best.