Featured Partner

Are You Building a Company of Endurance

Tuesday, Jun 4 2013 8:00AM to 11:30AM

Sherre' DeMayo, John Owens, Dr Kevin Toomb
Piedmont Natural Gas, Auditorium B 4720 Piedmont Row Drive Charlotte, NC

Are You Building a Company of Endurance?


Date:  Tuesday, June 4, 2013
Location: Piedmont Natural Gas, 4720 Piedmont Row Drive, Charlotte
Time:  Registration: 8:00 am – 8:30 am /  Workshop: 8:30 am– 11:30 am
In 1957, the average age of a company in the S&P 500 Index was 75 years. Today, it is 15 years. In a recent study released on the keys to companies that have survived more than 100 years, the top reasons for their staying power and performance power were directly tied to the company’s corporate culture.
·         Do you have employees who work well together, but still are not focused on goals and objectives?
·         Is high turnover or no engagement among employees affecting the company’s performance?
·         Do you have multiple corporate cultures competing with one another and causing chaos?
·         Does management view of the company’s culture different than employees view it?
·         Do you even know what your corporate culture is and why it is not working?
In all of the above cases, your corporate culture or lack of one could be the reason why.
Join presenters, Sherre’ DeMao of SLD Unlimited Biz Growth Inc. and John Owens of Owens Management Group, for a hands-on look at corporate culture, how it is impacting your company’s ability to engage, perform and endure against strategic objectives and how you can identify corporate culture weaknesses and get back on track.
The workshop includes your ability to take a corporate culture diagnostic assessment that has been designed by two BIG Council members: Sherre’ DeMao (SLD Unlimited Biz Growth Inc.) and Dr. J. Kevin Toomb (Belk College of Business).  The CURx2 Assessment, developed for Owens Management Group, was successfully beta tested in late 2012 and early 2013 with this workshop being its public debut. 
You will learn:
·         Why corporate culture is taking a more prominent role as a success factor for business
·         The four corporate cultures in a business, the three that might work and the one that is most ideal
·         How subcultures in a company undermine the desired overall corporate culture
·         The three dimensions of corporate culture necessary for building a company of endurance
·         Why understanding corporate culture is critical to a successful merger or acquisition
·         How corporate culture affected Facebook’s IPO and insight into the corporate cultures of Apple, Microsoft and Google.
You will receive:
Each attendee will take the CURx2 Corporate Culture Assessment as a part of the workshop curriculum and will receive your specific results to see how aligned your corporate culture perception and reality are including a ten-point brief of what may be your key issues based on your assessment results. This includes compiled results for multiple attendees from the same company. More information about the assessment is attached.
Presenter: John Owens is a serial entrepreneur as the president and CEO of Ameritrust Mortgage, Ameritrust Wealth Management, Ameritrust Insurance, Showcase Baseball Academy, and Owens Management Group.  Through John’s leadership, he and his companies have received numerous awards, including the Charlotte Chamber’s “Entrepreneur of The Year,” the INC 500 Fastest Growing Companies (two consecutive years – 2005, 2006), Ernst & Young finalist for Entrepreneur of the Year, Parent Magazine’s top 40 companies for three consecutive years, and Charlotte’s Business Journal’s Best Places to Work.  He has seen his company grow, fail, and grow again. His reputation for vision, strategy, and integrity has become a defining element of his culture and brand. John is a graduate of UNC Charlotte where he played Baseball and graduated with a BS in Economics. John’s book, Corporate Cure, on corporate culture and building a company of endurance is expected for pre-release in late 2013 and national release in 2014.
Presenter: Sherre’ DeMao is president, founder and Strategy Maestro of SLD Unlimited Biz Growth Inc., an operational and marketing consulting firm specializing in working with entrepreneurial enterprises to achieve next-level growth.  Established in 1984, Sherré’s  firm has been recognized with more than 50 awards locally, regionally, nationally and internationally for creative solutions, strategic initiatives and small business advocacy. In 2007, Sherre’ was named among the 50 Most Enterprising Women in North America.  Her nationally acclaimed books, Me, Myself & Inc. (2009) and 50 Marketing Secrets of Growth Companies in Down Economic Times (2011) have been named 5-Star Top Business Shelf picks.  In addition to appearing as a guest expert on Carolina Business Review and having articles appear on www.entrepreneur.com and www.foxbusiness.com,  Sherre’ also writes monthly columns including BizGrowth 5.0 for Business Today.
Assessment Monitor: J. Kevin Toomb, Ph.D. is a Clinical Professor at the Belk College of Business, UNC Charlotte, where he launched and has managed the University’s Certificate in Business Entrepreneurship program, now in its thirf year. He is the lead instructor for the Entrepreneurship Certificate courses. Dr. Toomb brings more than 30 years of experience in business best practices, bank marketing, market research, and communication strategies. As Faculty Advisor to the UNC Charlotte Enactus team, previously known as Students in Free Enterprise, he has coached UNC Charlotte’s team that has won the regional champions for the tenth year in a row and represented the University at the National Competition each year.  Dr. Toomb’s degrees include his B.A. in Speech Communication, M.S. in Communication and Ph.D. in Communication Theory. He is frequently resourced as an expert in marketing, customer service, communication, financial literacy and business management by the Charlotte Business Journal, the Charlotte Observer, and Charlotte Talks with Mike Collins on WFAE-FM.
Program Cost:    BIG Members free
                                Guests $40 in advance, $50 at the door
                                Students $20
Registration:      RSVP to terry@bigcouncil.com or register below.