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Five Things You Need to Know Before Your Business Goes Mobile

Thursday, Mar 27 2014 1:30PM to 4:30PM

Will Gray and Dan Rundle, Worthwhile
The PORTAL 9319 Robert D. Snyder Rd Charlotte (directly off Hwy 29 and across from CRI)

“5 Things You Need to Know Before Your Business Goes Mobile"

Date:   Thursday, March 27, 2014
Location:  The PORTAL
                      9319 Robert D. Snyder Rd, Charlotte (directly off Hwy 29 and across from CRI)
Parking:  Free parking at CRI Deck
Time:  1:30 pm to 4:30 pm
             Tour of the PORTAL available, after the program, for those interested

5 Things You Need To Know Before Your Business Goes Mobile
Presented by Worthwhile

You'd have to be living under a rock, on a Geico commercial, to miss the trend of technology toward mobile. Most businesses know that mobile is the fastest-growing technology trend ever. But not so many understand how to think about mobile on behalf of a business, or what principles can guide the best timing, the most helpful format(s), the right content.

Guest speakers Will Gray, Creative Director with Worthwhile, and Dan Rundle, CEO of Worthwhile, will discuss five powerful ideas that can help any business to think about—and plan for—mobile more effectively. Spoiler alert: you won't actually leave with a custom mobile app for your company, but you should feel more confident about what mobile means next for you.

Speaker Bios:

Will Gray Bio
Will Gray is the Creative Director of Worthwhile, a digital strategy firm located in Greenville and Charlotte. Worthwhile strengthens businesses through brand clarity and digital planning, and creates custom-fit software, brands, websites, mobile apps and digital campaigns for clients across the Southeast and beyond.

In his role at Worthwhile, Will interacts with Worthwhile's new clients, diagnosing the state of each business and determining which next steps will best strengthen its brand, communication and relationships. He also supervises the strategy, content and design for all active clients.

Will earned a Ph.D. in Literature from the University of St Andrews, and previously taught Business Communication and 20th Century Literature at Clemson University. Before his current role with Worthwhile, he has also worked for Google, and as the Director of Digital Marketing for a Greenville-based marketing firm.

Dan Rundle Bio
I rose through the ranks to become the CEO of Worthwhile. Like many of our team members, I’ve found this to be a great place to learn and grow professionally.

I’m a California native who has lived in South Carolina since college, and I’m hoping to visit all 50 states. (Forty down, 10 to go.) I love listening to music with my wife and teaching my girls about the world.

As CEO, my job is to make sure that what we’re doing aligns with our vision, and that how we’re doing it aligns with our values. It's been my pleasure to see Worthwhile grow from 3 employees in a basement to one of the southeasts largest and most respected digital companies.

You can follow our journey to become a smart and healthy organization at our blog: http://worthwhile.com/blog/

E-Book link:

1:30 pm – 2:00 pm Registration and Networking
2:00 pm – 2:15 pm Opening Remarks

2:15 pm – 4:30 pm Mobile Marketing Presentation
4:30 pm – 5:00 pm Tour of the PORTAL (optional)

Program Cost:    BIG Members and UNCC Students  free

                              Guests $40 in advance, $50 at the door

                              Students $20  

Registration: RSVP to terry@bigcouncil.com or register below

Dress Attire: Business casual