Friday, Mar 13 2015 8:30AM to 11:00AM
Christy Harner, Binary Ventures
3325 South Tryon Street
Charlotte, NC 28217
Monthly BIG Ideas Exchange
Friday, March 13, 2015
Location: Goodmortgage.com, 3325 South Tryon Street, 28217
8:30 am to 9:00 am Continental breakfast and networking
9:00 am to 11:00 am Book Discussion
Free to Members and Guests of BIG: RSVP to firstname.lastname@example.org or register below
Book: "Jab, Jab, Jab, Right Hook" by Gary Vaynerchuk
Book Link: http://www.amazon.com/Jab-Right-Hook-Story-Social/dp/006227306X
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.
When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.
Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr.
This engaging discussion will be facilitated by Christy Harner with Binary Ventures, who truly follows the principles of this book.
As a reminder, you don't have to read the book to attend! Most do not, and we always have a very engaging discussion!
During this roundtable we'll:
· share our own experiences in this area in our businesses
· share best practices from our own personal experience or from industry thought leaders
· share ideas on how to improve the area within our businesses to fuel growth
Note: We are looking for people to facilitate book discussions in 2015, so please don’t hesitate to contact me if there is a book that you’re passionate about and would like to share with the group. The meetings take place the second Friday of every month. Thanks!