Featured Partner

The Roadmap to Digital Transformation

Thursday, Dec 3 2015 8:30AM to 12:00PM

Matthew Papertsian and Barbara Mattie
Technekes 1431 W Morehead St Charlotte, NC 28208

 The Roadmap to Digital Transformation

Thursday, December 3, from  8:30 a.m. – 12:00 p.m.

Location: Technekes, 1431 W Morehead St, Charlotte, NC 28208

With digital innovations driving both greater buyer expectations and more sophisticated corporate marketing and selling capabilities, companies must transform their teams, processes, and technology to ensure that they can deliver the right set of digital interactions to drive inquiry, create leads, and convert opportunities. Many companies, however, are unable to successfully navigate this transformation as they struggle to define the ideal digital end-state, assess their current organization, and develop a plan to move from current to ideal states. To help companies answer these questions and successfully plan and execute their own digital transformations we’ve created the SiriusDecisions Digital Transformation Framework.

In this forum we will review the Digital Transformation Framework to help companies identify their ideal digital model, and the Digital Maturity Model to assess the current state and capabilities of existing organizations. In addition, we will discuss different strategies and approaches to drive and manage the transformation effort.

We will answer the following key questions:
• How do I define the right digital approach for my company?
• How do I determine the right mix of digital interactions to drive inquiries, leads, and revenues for my company?
• How do I assess the current state of digital in my company?
• What is the best way to plan and execute a digital transformation to optimize my digital teams, processes and technologies?

Speaker Bios:

Matthew Papertsian
Service Director, Emerging Growth Strategies

Matthew is a dynamic marketing and sales professional with more than 21 years of experience. He joined the SiriusDecisions team in April 2011 and comes with a broad spectrum of b-to-b expertise, managing teams to drive regional, national and global marketing for large software firms as well as early-stage companies. His experience includes developing, managing and executing multi-touch, multi-trigger, inbound and outbound campaigns for enterprise sales, OEM, channel, services and training teams to a broad range of audiences. He also has experience managing analyst and public relations, inbound marketing, search engine marketing and telemarketing teams, both internal and external.

Prior to joining SiriusDecisions, Matthew was senior director of global marketing for Pentaho Corporation, the world leader in open source business intelligence. At Pentaho he initiated and managed joint campaigns with firms such as Accenture, Capgemini, Intel, Sun Microsystems, Ingres, Netezza, Cloudera and Vertica. Matthew directed the development of new sales and marketing automation systems, designed and implemented new sales and partner enablement processes as well as multi-trigger-based lead nurturing campaigns. These efforts helped to double revenue for Pentaho for three consecutive years.

Matthew has also held senior marketing and sales roles at Cartesis, Business Objects, and Esoft Consulting, an SAP Company.

Barbara Mattie
Research Director

Barbara Mattie is a sales and marketing professional with more than 20 years of experience in all facets of b-to-b and b-to-c, including market analysis, sales strategy, global go-to-market strategy, full lifecycle campaign development, execution and measurement.

Before joining SiriusDecisions, Barbara spent more than 12 years at Advanced Micro Devices (AMD) developing her expertise in the semiconductor industry. She started at AMD developing online marketing programs, then went on to manage the team that performed all interactive execution for AMD.com in 13 countries. In her next position, she took a more strategic role as global campaign manager executing b-to-b and b-to-c marketing campaigns that drove demand for PCs sold through the channel in 11 sub-regions. In her final role at AMD, she managed the team that determined global unit, share, margin and revenue goals and equipped sales with channel strategies focused on market growth.

Prior to AMD, she worked at the interactive agency Macquarium Intelligent Communications, managing cross-functional teams to execute b-to-b and b-to-c marketing campaigns for Fortune 500 companies, including Kimberly-Clark, Yahoo!, CIBA Vision, Akin Gump Strauss, Hauer and Feld LLP, Merial and Novartis. She also developed and managed the Web site and customer loyalty program for Saab Cars USA’s North American headquarters.

8:30 am – 9:00 am  Registration and Networking
9:00 am – 9:15 am  Opening Remarks
9:15 am – Noon       Interactive Program  

Program Cost:

BIG Members free

Guests: $60 in advance, $75 at the door

Registration: RSVP to terry@bigcouncil.com or register below.

Dress Attire: Business casual