Featured Partner

The Art and Science of Branding

Tuesday, May 23 2017 4:00PM to 6:00PM

Vocci, Bridgehouse, and Kelso Communications
10 Catawba 10 Catawba Ave Belmont, NC 28012

The Art and Science of Branding

Join us for the kick-off of the Marketing Matters series - offering valuable information on all aspects of marketing, branding, and legal concerns for your business. Each afternoon will include an in-depth look at one aspect of marketing with our first session concentrating on The Art and Science of Branding, the foundation of all sales and advertising.

The Art and Science of Branding
Presented by Gayle Ireland & Nancy Irwin, VOCCII

Panel Discussion: Best Practices for Protecting and Communicating your Brand
An Overview of Trademarks, First Use, Legal Benefits, and Effective Marketing Strategies

When:    Tuesday, May 23, 2017from 4:00pm to 6:00pm
Where:   10 Catawba Event Loft, at 10 Catawba Street, Belmont, NC 28012
Admission:  $25 (incl. beverages and food)


BIG Members Free, please RSVP to terry@bigcouncil.com


Guest, please RSVP in advance: https://www.eventbrite.com/e/marketing-matters-the-art-science-of-brand-tickets-34186260024

About the Speakers:

Gayle Ireland (VOCCII) brings over 30 years of market research experience and regularly consults with national and international clients and recognizable brands such as Britax, Char-Broil, Bojangles, and the YMCA. She has been called a “data hammer” as well as a skilled, imaginative researcher with a long list of research tools to plumb the deepest challenges.


Nancy Irwin (VOCCII) is an enthusiastic, collaborative and imaginative leader with unparalleled breadth of communications experience for agencies, clients and Fortune 100 Companies. Nancy inspires clients to challenge convention by bringing research-based, strategic insights and creative ways of evaluating current positions and future direction.


Nicole Murphey (Attorney at Law, NC & SC) is a Partner of BridgehouseLaw LLP and focuses on creating, growing, and protecting international companies. Since 2007, Nicole has assisted both foreign and local companies and entrepreneurs to establish a presence in the US market and expand their businesses; her team has helped to bring 85 new companies (and counting!) to the Charlotte metro region in recent years.


Marcie Kelsois the Managing Partner of Kelso Communications, a seasoned team of experts in every aspectof advertising and marketing, including art direction, copyrighting, web and social media development, media buying, direct response marketing, SEM/SEO, and film and video production. Kelso’s clients include well-known local and global brands as Food Lion, Duke Energy, Compass Group, and Charlotte’s NPR affiliate WFAE 90.7fm.