Tuesday, Apr 24 2018 8:15AM to 12:00PM
Sherre DeMao and Panelists
Gaston College- Kimbrell Campus
7220 Wilkinson Blvd.
Belmont, NC 28012
Strategy Matter Series
"3 Market Analysis Priorities to Drive Profitability"
Ignite growth in 2018 by kicking your strategy into high gear with proven best practices and thought-leading insights.
Preceded by:
Jan 30, 2018: 4 Critical Factors for Sustainable Growth
March 27, 2018: Is a Commodity Mindset Killing Your Business?
3 Market Analysis Priorities to Drive Profitability:
Date: Tuesday, April 24, 2018
Location: Gaston College Kimbrell Campus
7220 Wilkinson Blvd.
Belmont, NC 28012
This location is easy access from all of Charlotte
Parking: Free and easy parking for all registrants. Parking details will be sent with your registration confirmation.
Time: 8:15 am – Noon
Registration: Register below or RSVP to terry@bigcouncil.com
Overview:
If you only analyze financial statements, you are probably missing many opportunities to increase profitability and cash flow. In this session, you will learn a Profit Sizing™ process involving three key types of market analysis areas:
1) Business offerings;
2) Market segments; and
3) Geographic pockets .
Developed through 30 years of studying entrepreneurial enterprises, this session brings new thinking around profitability that encompasses an inside-out-look, leading to better strategic decisions and profits. You will walk away with an analysis tool you can immediately put to use that will improve your organization’s promotional strategy, marketing concentration, price justification, operational decisions and cash flow.
Topics discussed:
• Take product analysis beyond net margin and volume pricing
• Analyze business offerings for more effective bundling or promotional advantage
• Discuss how internal efficiency factors influence profitability
• Gain better insights into how to classify offerings as core, value-added or for potential elimination
• Identify key factors that could shift your market segment priorities
• Justify the decision to shift your priority to more profitable customers
• Identify geographic pockets for competitive advantage and better strategic decisions
Presenter & Panel Moderator:
Sherre' DeMao, CGS
Author, Me, Myself & Inc., 50 Marketing Secrets of Growth Companies in Down Economic Times, and The Profitability Quotient (to be released in 2018)
Panelists: TBA soon
Agenda:
8:15 am - 9:00 am Registration and Networking- continental breakfast and coffee
9:00 am - 9:15 am Opening Remarks & Welcome
9:15 am - 10:15 am Presentation by Sherre DeMao
10:15 am - 10:30 am Break
10:30 am - Noon Panel Discussion and Audience Q&A
Program Cost:
BIG Members - Free
Gaston College Faculty, Staff, Students: Free
Guests: $60
TEA Members: $45 - please include TEA with your Company Name in Registration Form
Students: $20
(You will be sent an invoice by BIG)
Discounted Pricing Available, if interested in attending both the April 24 and Mar 27 events:
April 24, 2018: 3 Market Analysis Priorities to Drive Profitability
March 27, 2018: Is a Commodity Mindset Killing Your Business?
Guests: $90
TEA Members: $65- please include TEA with your Company Name in Registration Form
Students: $30
(You will be sent an invoice by BIG)
Registration Required: Register below or RSVP to terry@bigcouncil.com
Dress Attire: Business casual
Thanks to our Host Sponsor: Gaston College
Thanks to our Strategy Matters Sponsors:
The Employers Association
Lavoie CPA
Bridgehouse Law
bizgrowth, inc.
TechWorks