Featured Partner

Strategy Matters: Is a Commodity Mindset Killing Your Business?

Tuesday, Mar 27 2018 8:15AM to 11:00AM

Sherre DeMao and Panelists
Gaston College Kimbrell Campus 7220 Wilkinson Blvd. Belmont, NC 28012

Strategy Matter Series:

"Is a Commodity Mindset Killing Your Business? 4 Reasons Why & What You Can Do"

Ignite growth in 2018 by kicking your strategy into high gear with proven best practices and thought-leading insights.

Followed by:  3 Market Analysis Priorities to Drive Profitability on April 24

Date: Tuesday, March 27, 2018

Location: Gaston College Kimbrell Campus

7220 Wilkinson Blvd.

Belmont, NC 28012

This location is easy access from all of Charlotte

Parking: Free and easy parking for all registrants. Parking details will be sent with your registration confirmation.

Time: 8:15 am – Noon


Registration:
Register below or RSVP to terry@bigcouncil.com

Overview:

The Harvard Business School teaches that, "Like death and taxes, commoditization of your products is a given." However, this doesn't mean you must accept eventual commoditization as  death sentence to your competitive edge. On the contrary, by paying attention, you can proactively shift for strategic advantage, not just competitive advantage.  Based on 30+ years helping companies disrupt and shift against economic and competitive affronts for double and triple-digit growth, Sherre' DeMao will give you the keys to competing when your products or service offerings are caught being viewed as a commodity. 

You will learn:

The four reasons  a commodity mindset occurs

How to re-assess what you offer and shift for greater appeal

Why having a good offense is key to competitive advantage

The keys to attraction, retention and preference building

Presenter & Panel Moderator:

Sherre' DeMao, CGS

Author, Me, Myself & Inc., 50 Marketing Secrets of Growth Companies in Down Economic Times, and The Profitability Quotient (to be released in 2018)

Panelists:

Angela Bauer

CEO, Tropical Foods

Joel Long

CEO, GSM Services 

Marcus B. Schaefer

CEO, Truliant Credit Union


Agenda:
8:15 am - 9:00 am Registration and Networking- continental breakfast and coffee

9:00 am - 9:15 am Opening Remarks & Welcome

9:15 am - 10:15 am Presentation by Sherre DeMao

10:15 am - 10:30 am Break

10:30 am - Noon Panel Discussion and Audience Q&A

Program Cost:

BIG Members - Free
Gaston College Faculty, Staff, Students: Free

Guests: $60
TEA Members: $45 - please include TEA with your Company Name in Registration Form
Students: $20

(You will be sent an invoice by BIG)

Discounted Pricing Available, if interested in attending both the Mar 27 and Apr 24 events:
April 24, 2018: 3 Market Analysis Priorities to Drive Profitability
March 27, 2018: Is a Commodity Mindset Killing Your Business?

Guests: $90
TEA Members: $65- please include TEA with your Company Name in Registration Form
Students: $30

(You will be sent an invoice by BIG)

Registration Required: Register below or RSVP to terry@bigcouncil.com

Dress Attire: Business casual

Thanks to our Host Sponsor: Gaston College

Thanks to our Strategy Matters Sponsors:

The Employers Association

Lavoie CPA

Alliance Bank

Bridgehouse Law

bizgrowth, inc.

TechWorks 

Online Registration

BIG Council will contact you to confirm your registration and to process any non-member fee payment.