Featured Partner

Monthly BIG Ideas Exchange: Methods of Persuasion

Friday, Jul 13 2018 8:30AM to 11:00AM

Adrienne Craighead, TorchBearer Business Growth Advisors
NewDominion Corporate Office 1111 Metropolitan Ave, Suite 500 Charlotte, NC 28204 Park on 4th floor of garage and go to 5th floor of office tower

Monthly BIG Ideas Exchange: Methods of Persuasion

Friday, July 13, 2018

Location: NewDominion
1111 Metropolitan Ave, Suite 500
Charlotte, NC 28204

Parking: Park in the Metropolitan Parking Garage on the 4th floor directly across from the glass doors to the office tower (level P4). Enter the office tower and go to the 5th floor.

8:30 am to 9:00 am Continental breakfast and networking
9:00 am to 11:00 am Book Discussion

Free to Members and Guests of BIG: RSVP to terry@bigcouncil.com or register below.

Book: "Methods of Persuasion: How to Use Psychology to Influence Human Behavior" by Nick Kolenda


Over 50,000 copies sold


Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe.

Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.

Drawing from academic research in psychology, the entire book culminates a powerful 7-step persuasion process that follows the acronym, METHODS:

Step 1: Mold Their Perception

Step 2: Elicit Congruent Attitudes

Step 3: Trigger Social Pressure

Step 4: Habituate Your Message

Step 5: Optimize Your Message

Step 6: Drive Their Momentum

Step 7: Sustain Their Compliance

This book teaches you the psychology behind each step. You'll learn how to apply METHODS to your own life so that you can influence people's thoughts, emotions, and behavior in nearly any situation.

This thought provoking discussion will be facilitated by Adrienne Craighead with TorchBearer Business Growth Advisors.  

As a reminder, you don't have to read the book to attend! Most do not, and we always have a very engaging discussion!

During this roundtable we'll:
· share our own experiences in this area in our businesses
· share best practices from our own personal experience or from industry thought leaders
· share ideas on how to improve the area within our businesses to fuel growth

Note: We are looking for people to facilitate a book discussion for 2019, so please don’t hesitate to contact me if there is a book that you’re passionate about and would like to share with the group. The meetings take place the second Friday of every month. Thanks!