Featured Partner

How Google can Drive Customer Acquisition & Growth- Best Practices in 2019

Tuesday, Apr 9 2019 8:15AM to 11:45AM

Demming Bass, Google, and Zach Cardais, Zeffective
TechWorks Gaston 52A Ervin St Belmont, NC 28012 (next door to Rivermen Brewery)

How Google can Drive Customer Acquisition & Growth- Best Practices in 2019

Don’t Miss This Special Double-Header Featuring Google’s Top Experts and Real-Life Business Success Stories

Presented by Google, SBTDC, TechWorks, Gaston Regional Chamber of Commerce, and BIG

Date: Tuesday, April 9, 2019

Location: TechWorks Gaston (use for Google Maps)

52A Ervin St

Belmont, NC 28012

This location is easy access from anywhere in the Charlotte region.

Parking: Free and easy parking for all registrants. 

Please expect a large turnout. There will be parking attendants at TechWorks. There is a large free public lot located at 40 Glenway St, across from Glenway Pub, which is .25 miles from TechWorks. Please do not park in the Post Office, or any surrounding business lots, as you risk being towed.

Time: 8:15 am – 11:45 am

FREE Event for all but you must register!

Register below or RSVP to terry@bigcouncil.com

Gain access and training to the latest free tools Google offers and make smarter decisions about your website and your online presence resulting in more leads, revenue growth and customer loyalty.

Led by Grow With Google Speaker and Trainer Demming Bass, this is a “can’t miss” FREE workshop customized for the businesses in Gaston County and the Charlotte region. Free Google swag is included!  

Demming Bass was a speaker for our Google event in October 2018 and was a huge hit! We have brought him back given the tremendous feedback.

WORKSHOP 1: Reach Customers Online with Google presented by Demming Bass
Learn how customers find your business online and how to promote your online presence using a free business listing, search engine optimization (SEO) techniques, and online advertising. We’ll introduce some tools that can help, including Google Analytics and Google Trends.

In this workshop, Grow With Google Speaker and Trainer Demming Bass will share best practices for:

• Creating a free Google My Business listing
• Improving your website’s visibility in Google’s organic search results, on all devices
• Advertising your business on Google

WORKSHOP 2: Using Online Data to Drive Growth presented by Zach Cardais
Learn about tools that can help you understand customer behavior with your online presence. We’ll show you how you can use this info to make informed decisions about your ongoing online marketing strategy.

In this session we’ll discuss:
• Identifying business goals (and how you plan to use your online presence to achieve them)
• Incorporating data into your plan
• Selecting tools to help you find the answers you need

A Panel Discussion, moderated by Demming Bass, will follow the 2 Workshop Presentations.

         Panelists: Brandon Uttley, CEO, Go for Launch, Digital Marketing

                           Diona Kidd, Managing, Partner, Knowmad, Digital Marketing Agency

                           Philip McGinnis, Head of Business Development, Digital Entropy

Demming Bass Bio:

Demming is a speaker for the Grow with Google partner program. After an award-winning career as a chamber of commerce executive in NC and GA, he led Constant Contact’s marketing efforts across six states in the Southeast. To date, he’s trained over 10,000 small businesses, nonprofits and chambers on how to be better marketers.

In addition to his role with Google, Demming is a StoryBrand Certified Guide and founder of the firm, New Marketing Makeover, where he works with clients around the world to improve and clarify their brand messaging strategy.

He has been recognized as one of the “Top 100 Most Notable Georgians” by Georgia Trend Magazine, one of the Top 40 Under 40 Most Influential Leaders in Georgia by both the Atlanta Business Chronicle and Georgia Trend, and North Carolina State University Alumni Association’s Outstanding Alumni in the field of Communication and Public Relations. Demming graduated cum laude from North Carolina State University and earned the Institute of Organizational Management (IOM) professional designation from the College of Charleston.

  • I love small businesses and entrepreneurs!
  • I’m a “Top 40” songwriter
  • I’m an artist that has donated $20,000+ in artwork to local charities
  • My twin daughters and I share the same birthday - May 11
  • On average I read one book per week

Zach Cardais Bio
Founder/Principal, Zeffective

After two successful exits, Zach Cardais founded Zeffective to help businesses reach more potential customers through digital marketing. He touts 10+ years of experience working with Google Analytics, Google Ads, and Facebook Advertising. Zach and his team at Zeffective enjoy uncovering insights about user behavior through keen data analysis and executing upon insights. Zeffective is a badged Google Partner for three years running.

Zach is also a sought after teacher and trainer by individuals and organizational groups for online marketing platforms like Google Analytics, Google Ads and Facebook Ads.

Zach firmly believes in going the extra mile in everything he does.


8:15 am - 9:00 am Registration and Networking- continental breakfast and coffee

9:00 am - 9:15 am Opening Remarks

9:15 am - 10:00 am  Presentation by Demming Bass

10:00 am to 10:30 am Presentation by Zach Cardais

10:30 am to 10:40 am  Quick break

10:40 am to 11:40 am  Panel Discussion with Digital Marketing Experts

11:40 am to 11:45 am  Wrap Up


FREE Event: Register below or RSVP to terry@bigcouncil.com

Dress Attire: Business casual