Friday, Jan 10 2020 8:30AM to 11:00AM

Monthly BIG Ideas Exchange: The Hidden DNA of the Four

Friday, January 10, 2020

Location: TechWorks Gaston

52A Ervin St, Belmont, NC 28012

Parking: Free Parking all around the building

8:30 am to 9:00 am Continental breakfast and networking
9:00 am to 11:00 am Book Discussion

Free to Members and Guests of BIG: RSVP to terry@bigcouncil.com or register below.

Book: "The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google" by Scott Galloway

https://www.amazon.com/Four-Hidden-Amazon-Facebook-Google/dp/0525501223

Overview:

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.

For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chal­lenge them?

In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

Book discussion facilitated by the ever engaging Bill Whitley (BIG's most repeated speaker!).

As a reminder, you don't have to read the book to attend! Most do not, and we always have a very engaging discussion!

During this roundtable we'll:
· share our own experiences in this area in our businesses
· share best practices from our own personal experience or from industry thought leaders
· share ideas on how to improve the area within our businesses to fuel growth

Note: We are looking for people to facilitate a book discussion for 2020, so please don’t hesitate to contact me if there is a book that you’re passionate about and would like to share with the group. The meetings take place the second Friday of every month. Thanks!