Featured Partner

Using Plain Language to Increase Profits and Customers

Thursday, Feb 25 2010 8:30AM to 11:00AM

Deborah S. Bosley, Ph.D., The Plain Language Group
Global Medical Imaging, 222 Rampart St., Charlotte, 28203, Located in South End

“Using Plain Language to Increase Profits and Customers” presented by Deborah Bosley 


Date: Thursday, February 25, 2010

Location: Global Medical Imaging, 222 Rampart St., Charlotte, 28203, Located in South End

Time: 8:30 am – 11:00 am (see detail agenda below)



Deborah S. Bosley, Ph.D., will present strategies for decreasing "communication confusion" by creating written information in plain language that make it easy for people to do business with you. Results: increased profits and increased trust in your company.


The Right Message for the Right People at the Right Time

Ø Are your customers suffering from “communication complication”?

Ø Are your documents too difficult for people to easily understand and use?

Ø Are you wasting time explaining what your information means?

No one ever complained that a company’s information was too easy to understand! Let’s make doing business with your company easier, more cost-effective, and give your company a strategic advantage over your competitors. During this highly interactive workshop, you will learn how plain language

· Builds Trust: In a recent survey, 84% of homeowners and investors would not trust a company whose written information was filled with jargon. That’s why plain language is an important business strategy: people trust companies whose written information they can understand

· Affects the Bottom Line: This workshop will help you understand how using plain language affects your bottom line and how to create written information that follows research-based writing and designing strategies to improve internal and external communication so your company can benefit.

· Improves Your Writing Skills: You’ll learn the 12-15 writing strategies that have been proven to be more effective in helping readers understand your message and respond appropriately..


We believe in the power of the written word, but we believe even more in the power of clarity. And when it comes to communication, couldn’t we all use more clarity?


We are repeating this session from the one held in October 2009, as it was very well received and is an event that every member should attend. Deborah is outstanding.

Deborah's bio:  www.theplainlanguagegroup.com





8:30 am to 9:00 am Registration and Continental Breakfast

9:00 am to 11:00 am Deborah Bosley’s Interactive Workshop on Communication


Cost: BIG Members free; guests $40 in advance, $50 at the door


Dress Attire: Business casual


Parking: You can park along the streets, either Hawkins or Rampart.

It’s also easily accessible from the Rail Line.

Do NOT park in the open lots across from GMI, or you might get towed.