Thursday, Apr 1 2010 3:00PM to 7:30PM
David Chapin, CEO, Forma Life Science Marketing
The Duke Mansion
400 Hermitage Road
Charlotte, NC 28207
“Marketing in the Life Sciences- An Interactive Marketing Workshop”
Presented by David Chapin, CEO and co-founder of Forma Life Science Marketing
Date: Thursday, April 1, 2010
Location: The Duke Mansion, 400 Hermitage Road, Charlotte, 28207
Time: 3:00 pm – 5:30 pm
(NC BioConnect reception to follow immediately from 5:30pm – 7:30pm)
BIG and NC BioConnect (www.ncbioconnect.org) of the greater Charlotte region are joining forces to host and present a workshop on marketing for life science and med device companies. This workshop will address the unique challenges of marketing scientifically based companies. Learning topics will include differentiating claims, content marketing strategy, positioning and messaging.
The workshop will be lead and taught by David Chapin, CEO and co-founder of Forma Life Science Marketing (www.formalifesciencemarketing.com). Forma (founded in 1987) is a leading marketing and product development firm for life science, biotech, med device and pharma companies. David has taught at NC State University and at Kenan-Flagler School of Business at UNC-Chapel Hill. He is named inventor on more than 40 patents. Visit www.linkedin.com/davidchapin to connect with David or view a complete profile.
For non-life science companies in BIG, you’re welcome to attend this workshop, as David will share some excellent marketing techniques that will apply to all companies.
We are thankful for our Event Partner, TriNet (www.trinet.com), who specializes in meeting the unique human capital challenges of growing companies in fields such as life sciences and technology, whose employees are highly skilled and in demand.
3:00 pm to 3:30 pm Registration and Networking
3:30 pm to 5:30 pm Marketing in the Life Sciences- Interactive Marketing Workshop
5:30 pm to 7:30 pm NC BioConnect Reception
(Reception only is free to members and non- members. Cash Bar.)
Program Cost: BIG Members free; guests $45 in advance, $55 at the door
Click below for directions to the Duke Mansion:
Dress Attire: Business casual