Featured Partner

BIG Ideas Exchange: How We Decide

Friday, Apr 8 2011 8:30AM to 10:30AM

Dr Vicki Parker, Brain Training
Goodmortgage.com 3325 South Tryon Street Charlotte, NC 28217

Monthly BIG Ideas Exchange:

How We Decide

Friday, April 8,  2011

Location: Goodmortgage.com, 3325 South Tryon Street, 28217


8:15 am to 8:30 am     Registration 

8:30 am to 10:00 am   BIG Ideas Exercise and Discussion

10:00 am to 10:30 am  Networking

Free to Members and Guests of BIG: RSVP to terry@bigcouncil.com or register below.

Book:  "How We Decide" by Jonah Lehrer


The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.

Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we blink and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think.

Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of deciders from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?

Dr Vicki Parker, CEO, Brain Training, will facilitate this stimulating discussion.

For an excerpt of this book, go to:


During this roundtable we'll:
· share our own experiences in this area in our businesses
· share best practices from our own personal experience or from industry thought leaders
· share ideas on how to improve the area within our businesses to fuel growth

Note: We are looking for people to facilitate book discussions, so please don’t hesitate to contact me if there is a book that you’re passionate about and would like to share with the group.