Featured Partner

Legal Landmines in “Mocial” Marketing

Thursday, Oct 20 2011 3:00PM to 5:30PM

David Almeida, Partner, Sedgwick in Chicago
Elliott Davis 700 E. Morehead Street, Suite 400 Charlotte, NC

“Legal Landmines in “Mocial” Marketing (mobile, social, privacy, direct)” 

          Thursday, Oct 20, 2011

Location:      Elliott Davis,
                   700 E. Morehead Street, Suite 400   
                       Charlotte, NC 28202

Parking:       Old Frankie’s Parking Lot: 800 E. Morehead St. (one block from Elliott Davis- same side of the street)

Time:           3:00 pm – 5:30 pm
Presented by David Almeida, Partner, Sedgwick LLP, Chicago office
It is crucial that any company engaged in any form of marketing or the collection and use of personal information familiarize itself with the many laws and regulations that may apply to their conduct.  It is particularly important to learn the legal landscape in order to avoid drawing the attention of federal regulators not to mention opportunistic plaintiffs’ lawyers.
Not only must companies ensure that their practices are legally compliant to avoid legal exposure and to retain their competitive business edge, but they must require all of their partners to comply as well.  That is, companies cannot outsource their potential liability by outsourcing marketing or privacy functions to others.  David’s presentation will seek to change the conversation so that legal is not seen as an obstacle to implementing cutting-edge marketing campaigns or hindering growth; rather, the focus will be on fostering creative, legally-compliant ways to market and to grow your business.

David counsel clients on best practices for direct, mobile and other forms of marketing, as well as on use of social media and e-commerce. David will share his expertise and will address areas such as the rapidly growing mobile market and its legal challenges.

"At Technekes, it is imperative that we stay on top of the legal implication of direct marketing.  Our client are fortune 500 brands working in the highly regulated LIfe Science industry.  I put David's insight and advice to work daily in service to these companies."  Steve Amedio, Pres & COO, Technekes

David Almeida Biography:
David S. Almeida focuses his practice in the defense of consumer fraud claims, with particular emphasis on defending marketing, retail and other companies against lawsuits challenging their direct marketing practices.  

Full Biography:  <http://www.sdma.com/david-s-almeida/#more#more>

3:00 –  3:30 pm    Registration and Networking
3:30 –  5:30 pm    Legal Landmines in “Mocial” Marketing Presentation

Program Cost:    BIG Members free;