Featured Partner

Assess Your Business & Identify New Opportunities using the Business Model Canvas

Tuesday, Jan 31 2012 8:30AM to 12:00PM

Craig Matthews, Big Think
Elliott Davis 700 E. Morehead Street, Suite 400 Charlotte, NC 28202

 “How to Start 2012 Right: Assess Your Business and Identify New Opportunities using the Business Model Canvas”

Date:   Tuesday, January 31, 2012

Location:   Elliott Davis,

700 E. Morehead Street, Suite 400

Charlotte, NC 28202


Parking:   Old Frankie’s Parking Lot: 800 E. Morehead St. (one block from Elliott Davis- same side of the street)

Time:   8:30 am – Noon

Assess Your Business and Identify New Opportunities using the Business Model Canvas:

2012 is likely to be better than the past few years, and this session can make sure that’s the case. Business strategy is often considered an “ivory tower” experience, but the Business Model Canvas puts strategy in the hands of every leader. The Business Model Canvas is a relatively new tool used to visually describe a business and identify the key components that make it work. Businesses large and small have found it to facilitate discussion within their businesses and with investors and partners to quickly show how their companies operate.

In this 3-hour session, you will:

· Learn what the Business Model Canvas is

· Learn how to Use the BMC to identify new revenue opportunities

· Use a case study to lock in the concepts

· Challenge your business model and think through alternatives that could provide a breakthrough to new revenue


This session will be a combination of lecture and hands-on workshop in an engaging environment with other business leaders. Using the nine building blocks of the Canvas, you will work with others on a practical case example to learn the tool, and then apply it to your own business to assure you get value from the session. We will take a look at a few well-known companies to see how different business models work, and then use a game to spur ideas and innovations.



Craig Mathews is a serial entrepreneur, UNC Business Bchool adjunct professor of entrepreneurship and innovation, and an innovator. In his consulting firm, Big Think, Craig works with businesses to identify new revenue streams and opportunities for growth, and then assures those strategies are properly implemented. Working on his second software company and third startup, Craig has served as CEO, CMO, and CTO of various firms. His passion is innovation. He can’t NOT think about new opportunities for businesses.


Recommend the Book:   “Business Model Generation”


Business Model Generation practices what it preaches. Co-authored by 470 Business Model Canvas practitioners from 45 countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly integrated, highly visual design that enables immediate hands-on use.



8:30 am – 9:00 am Registration and Networking

9:00 am – 12:00 pm Business Model Canvas Workshop

Program Cost:   BIG Members free

                               Guests $50 in advance, $60 at the door

Registration:  Register below or RSVP to terry@bigcouncil.com.

Dress Attire: Business casual